We are boutique consultancy focused on building customer-centric businesses that thrive over the long-term.
We work with clients to grow their business by understanding and solving for their customer’s needs
We work with clients to grow their business by understanding
and solving for their customer’s needs
Our Approach
We begin with an in-depth analysis of the customer through attitudinal, behavioral, or syndicated data analysis
These insights reveal a comprehensive view of the customer and an understanding of their motivations and needs
Based on the insights, we identify new opportunities for the business to achieve growth
New strategies will identify how the client can succeed by creating value for customers
We then turn strategy into action through the implementation of new initiatives that deliver value for customers
This entails working across stakeholders to ensure that initiatives are aligned with the overall strategic direction
Finally, we develop a measurement plan to track progress towards our stated goals
Measurement plans are bespoke and include both leading and lagging indicators for success
Our Approach
We begin with an in-depth analysis of the customer through attitudinal, behavioral, or syndicated data analysis
These insights reveal a comprehensive view of the customer and an understanding of their motivations and needs
Based on the insights, we identify new opportunities for the business to achieve growth
New strategies will identify how the client can succeed by creating value for customers
We then turn strategy into action through the implementation of new initiatives that deliver value for customers
This entails working across stakeholders to ensure that initiatives are aligned with the overall strategic direction
Finally, we develop a measurement plan to track progress towards our stated goals
Measurement plans are bespoke and include both leading and lagging indicators for success
Our Approach
We begin with an in-depth analysis of the customer through attitudinal, behavioral or syndicated data analysis
A comprehensive understanding of the customer may include attributes, behaviors, needs and motivations
Based on the insights, we identify new opportunities for the business to achieve grow
A strategy is developed to realize those opportunities by creating new value for customers and delivering on their needs
We then turn strategy into action and support the development and implementation of initiatives to deliver on customer needs
This entails working with operators and functional leaders to ensure that initiatives are aligned with the strategy
A measurement plan is developed to track progress to realize the opportunities and overall success
Measurement plans are bespoke and include both leading and lagging metrics for success
Our Services
We offer a range of services to meet the unique and diverse needs of our clients. We have executed The following are examples of projects executed with leading sports and entertainment properties.
Strategic Advisory
Client: Major League Sports Team
Developed a new organizational growth strategy and measurement framework to support the Club’s ambitions for long-term growth. Strategy and measurement focused on long-term fan acquisition as central to success.
Market Analysis
Client: Pro Sports Expansion Team
Performed a full market analysis and opportunity assessment for the potential expansion of a pro sports team into a new market. Project determined overall market viability and opportunity identification for the launch of a new team.
Customer Analysis
Client: Sporting Goods Manufacturer
Supported organization’s international growth plan through the execution of an in-depth customer analysis that uncovered target consumer behaviors, needs and motivations for product purchase, and optimal pricing. Project led to the development of a go-to-market strategy based on customer needs.
Our Services
We offer a range of services to meet the unique and diverse needs of our clients. We have executed The following are examples of projects executed with leading sports and entertainment properties.
Strategic Advisory
Client: Major League Sports Team
Developed a new organizational growth strategy and measurement framework to support the Club’s ambitions for long-term growth. Strategy and measurement focused on long-term fan acquisition as central to success.
Market Analysis
Client: Pro Sports Expansion Team
Performed a full market analysis and opportunity assessment for the potential expansion of a pro sports team into a new market. Project determined overall market viability and opportunity identification for the launch of a new team.
Customer Analysis
Client: Sporting Goods Manufacturer
Supported organization’s international growth plan through the execution of an in-depth customer analysis that uncovered target consumer behaviors, needs and motivations for product purchase, and optimal pricing. Project led to the development of a go-to-market strategy based on customer needs.
About Us
Ramin Tabib is a strategy and consulting executive with extensive experience in consumer and fan-centric businesses. He has worked across sports and entertainment, having held leadership positions at Major League Baseball and Major League Soccer. He has broad functional expertise having led teams in Strategic Planning, Corporate Strategy, Consumer Insights, Business Analytics, Business Innovation, and more. He holds degrees from Seton Hall University (BS), Babson College (MS), and Columbia Business School (MBA). He lives in West Palm Beach, Florida with his wife and daughter.
Interested in
customer-centric growth?
We’d love to hear from you.
Interested in
customer-centric growth?
We’d love to hear from you.