Utilize syndicated and custom research to identify total addressable market size, consumer needs, primary growth opportunities, and size of commercial opportunity.

Develop an in-depth set of insights on fans and consumers using custom frameworks, including jobs-to-be- done, to understand consumer motivations and needs. This includes highly focused consumer interviews, panels, and surveys.

Create a new go-to-market strategy and approach that is aligned with market and consumer analysis and maximizes the long-term commercial opportunity.

Support sports properties to improve levels of engagement across key fan touchpoints including attendance, digital, broadcast/viewership, consumer products and more. This entails an analysis of current engagement and re-orienting to maximize for consumer needs.

Provide commercial partners with insights on end-customer and optimize commercial offerings, both B2B and B2C, to align with market and consumer opportunities.

Develop bespoke organizational and brand measurement models that help align an organization towards long- term success. This includes tracking leading and lagging performance indicators across attitudinal, engagement, behavioral and other data sources.