Santiago Consulting Company
June 1, 2023Table of Contents
Background and Context
Executive Summary
Opportunity Assessment
Strategic Direction
Context
USL NOLA has undertaken an ambitious endeavor to build the next great community asset in New Orleans. It will achieve this by building a first-class organization that serves the community and by bringing the global
As it looks to the future, USL NOLA has identified that to achieve long-term and sustained success, it must orient its business to serve the needs of the fans and community.
USL NOLA has recognized that rapid growth and momentum of soccer in America is not enough to secure future success. To win in this market, the club has taken a consumer-centric and data-driven approach, to understand the market and fans and build a club to maximize the opportunity.
This report provides fact-based insights and strategic guidance for how the club can position itself for long-term and sustained success.
Project Scope
